Video40 – Why you should include certifications for your training programs

How certifications of training programs can encourage your employees.
Why the certifications of your training programs are important to your employees.

In this article, you will learn 3 reasons why you should certify your employees during corporate training.

-By Debby Williams

Nearly 80 percent of employees want to be given more opportunities for career growth.¹ This means workers want more training, and they want to be recognized for their efforts.² Employers can fulfill both of these desires by giving them the option to earn company-specific certifications during training.

Certifications motivate employees to learn by helping them distinguish themselves from their peers. They also encourage companies to build training courses around certifications, promoting skills development and ongoing training.

These are the 3 Reasons You Should Certify Employees During Corporate Training


1- Engages workers To gain a certification, workers may be required to participate in some form of hands-on training, which can increase knowledge retention up to 75 percent and boosts engagement by preventing learners from “zoning out” during training. Delivering “successful employee recognition leads to better employee engagement, gives value to jobs, increases employee retention and drives great work,” stated a contributor to O.C. Tanner.


2- Upskills staff — For many companies, skills development is the most important objective of a corporate training program. In the process of obtaining company-specific certifications, employees naturally gain new skills that increase their professional value and expertise.  

3- Promotes customer loyalty — Did you know that 46 percent of consumers would stop doing business with a company due to employees’ lack of knowledge and 32 percent would leave after just one bad experience? These statistics emphasize that companies need to make engaging training that results in skills acquisition, which certification promotes, a priority.  

Include Certifications in Your Corporate Training Program with an LMS
Certifications shouldn’t be left out of the employee training process. From onboarding through their last day with your company, workers need to feel appreciated for their efforts in training and given tangible symbols of their achievement. Certifications are the solution for companies wanting to provide this.

by Debbie Williams

Are you using certifications in your training programs? Share your thoughts in the comments below.

This article was originally published on TOPYX Blog.
Published on September 4, 2018

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