Video40- Didactic videos: The other face of making Inbound Marketing

Why choose didactic videos?

Didactic videos create a community around quality content, which information, in theory, only you control. Additionally, this material has a pedagogic function: It teaches to develop abilities inside your market, that’s a positive thing because it turns you into a leader in the sector, increasing the visits flow to the website and the hiring of your services.

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elearning, online education, videos lessons

Video40_6 reasons to consider eLearning over traditional methods

Why you should consider eLearning in this new age.


This is the new age method of imparting education. Academic institutes with a futuristic bent of disposition choose to offer countless students the benefits of eLearning systems. The salient advantages of eLearning prove it to be a strong facet in schools as well as colleges and even universities of the present day educational world.

By Sourav Dutta

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Video40 – How is the next generation of students compared to the Millennials?

In this article you will learn about the results of Pearson’s survey: “Beyond Millennials: The Next Generation of Learners.

– By

The survey found that Generation Z ranked YouTube and video as preferred methods for learning by significant margins over Millennials. In fact, YouTube was second only to teachers as a learning tool, and ranked well ahead of lectures, in-person activities with classmates, learning applications and books.Continue reading

Make Your Images Relatable

Video40-How to use images within your eLearning Course?

Here are some tips for selecting images and improving your eLearning course.

In this article, you will learn the benefits of using the right image in your eLearning course.

By Katy Williams

An image is essentially a memory or idea of an object or experience recorded by a person either by photography or by hand (drawing both digital and analog). When looking at a page within an eLearning course the eye will look to the image first and then the text, forming associations between the image and text as they go. Creating a story image narrative will help create an overall strong story that learners will absorb and translate into their reality.

How To Use Images Within Your Course

Placing images into a course can often be tricky, especially if you don’t have anyone to create custom graphics for you. Here are some simple tips to consider when selecting imagery to support your eLearning story.

Make Your Images Relatable

Images are more readable when they’re easily recognized. By allowing a learner to relate to an image they are able to recall a common experience and place it within their own reality. Often, we are tempted to use staged stock imagery of people in an office or performing health and safety checks. However, these images are often unrelatable to your learners, as the office is not familiar or the equipment doesn’t look the same. Try to use photographs from your learners’ environment—this will help them recognize what they are looking at and place the learning into reality.

Don’t Stereotype Your Images

This lines in closely with the first point. A stereotype is defined as an idea or character that is standardized in a conventional form, without individuality. Avoid using stereotypical images such as the woman secretary or the male builder. Stereotyping simplifies and categories an inaccurate representation of people and can be harmful to your story by switching a learner off or worse offending them. However, your characters need to build a familiarity with your learners, unlike film you do not have the time to develop a character and their occupation. The image must settle the ‘who are they?’ question instantly. With this in mind, it is important to use the characteristics of a character that a learner would accept. For example, a police person—would be wearing a police uniform.

Use Good Quality

The quality of your image is just as important as the image itself, it can be tempting to quickly google an image, reshape it, and put it into a course. However, this process will cheapen the course and instantly disengage a learner. All the learner will remember were the terrible graphics—not the content. Learners are used to experiencing HD images now and expect the same from their eLearning. There are free HD royalty free stock images such as Pexels or you can buy a subscription to other stock image sites which will allow you to use high-quality images. Also make sure to spend some time learning how to scale images in ratio, crop and add filters—whether that be in Photoshop or Paint.

Use Characters Who Resemble Animals

This is more for if you have someone able to draw characters to place within a course but keep with me whilst I explain. Think back to any children’s film or book you have seen—ever noticed how a wise person looks similar to an owl? Or a villain looks like a snake? There is a belief that modern-day humans still retain instincts developed as primordial creatures. Such as the recognition of a dangerous person/animals or responses to threatening postures are residual memories of a primitive existence. By using characters who resemble animals, the storyteller can capitalize on that residue of human primordial experience to personify their characters quickly and develop the narrative.

Final Thought

Figuring out what images to use is largely about knowing your learner and tailoring the story to them and their experiences. Often as eLearning developers, we can be removed from our learners and so don’t fully understand their motivations and environment. Try to spend some time sitting with them to fully understand how they visualize the environment around themselves.

Are you ready for selecting your images for your eLearning Course?  Share your thoughts in the comments below.

By Katy Williams

About the author
Katy Williams

L&D Business Partner

“I have worked within education and the E-Learning industry for over 10 years in various roles including Interactive Designer, ICT teacher and E-Learning Developer. I have also recently completed my Masters in Online and Distance Education. My passion for education and technology gives me a unique perspective to identify training demands and create innovative training techniques”.

More articles by Katy Williams:

Why Should You Adopt The Combination Of Microlearning And Mobile Learning

Key Highlights of learning “on the go” or Microlearning that you need to know.

Why You Should Adopt the Combination of Microlearning and Mobile Learning for your company.

In this article, your will learn the benefits of the combination of microlearning and mobile learning/mLearning.
By Asha Pandey-

Microlearning, as the name suggests, is a series of short, bite-sized learning nuggets. However, they are not just shortened versions of the traditional eLearning topics (that is, not eLearning lite)

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Video40- Custom eLearning Courses Deliver Vs. Off-The-Shelf Courses

What do you prefer Custom eLearning Courses Vs. Off the Shelf?
What are the pros and cons of Custom eLearning Courses and Off the Shelf Courses?

In this article you will learn the advantages and disadvantages of each mode.
By Suresh Kumar DN

How can you get past the age-old dilemma whether to go for custom eLearning courses or to simply purchase off-the-shelf (OTS) courseware? In this article, I am sharing my view on why custom eLearning courses offer better value than off-the-shelf courses.

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