Top Audiovisual Production in Miami - Video40-8

Case study: Gabyrosemakeup

Video40 had the pleasure to work with Gabriela Rosales is a Venezuelan makeup artist located in Miami Florida known on social media as @gabyrosmakeup , as a makeup artist she floods her Instagram account with makeup tutorials, product reviews, and so much more.

gabyrose

Gabyrosemakeup is a genuine entrepeneur a hardworking woman, in fact she developed clever makeup tools such as brushes and sponges that are unique on the market, as her websites states :

 

“GabyRosmakeup brushes was born as a dream to create exclusive, high quality makeup brushes at a reasonable price. Our brand will offer a selection of  unique limited edition collections and brushes designed to please every standard, situation and need.
Each brush was custom made to meet any artist, professional or enthusiast needs. Specially designed by a Pro Makeup Artist and beauty educator, this brushes have all the features you are looking for.
Our goal is to exceed our customers expectations and we won’t rest until we make it.”

One of her top creations is the master blending brush or The Jewel as many call it, Due to the launch of this amazing brush Video40 produced and edited a video to showcase the blending brush and make it viral.

The production of the video was tailored to Gabriela’s needs and wishes , the video was published on her social media on April 24th 2017, how did the video behave on social media?

The video has reached to the date more than 6.000 views and the master blending brush has become a best seller

brush

Video40 strives in helping small business owners, entrepeneurs and individuals to achive their max potential through amazing video content. Video40 offers a helping hand to everybody interested in going beyond.

 

Take a look at the finished product for

@Gabyrosmakeup

 

For behind the scene footage :

 

 

 

Video40 is a video production company located in Miami , Florida

For more information about our products and services please go to our website: video40.com

or you may contact us via email at video@video40.com

 

 

Top Audiovisual Production in Miami - Video40-66

50 Video Marketing Stats

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Video is taking over social media.

In our end of 2016 social media survey, 83 percent of marketers said they’d like to create more video content if they didn’t have restraints such as time and resources. We also found that 30 percent of marketers are looking to spend more time focused on Facebook video in 2017.

To help you make the fullest use of video marketing on social media and create a successful social media strategy for 2017, we’ve pulled together 50 of the most relevant video marketing statistics for social media marketers.

Did you know, for example, that Facebook video receives, on average, 135 percent more organic reach than a Facebook photo? Or that 73 percent of B2B marketers say that video positively impacts marketing ROI?

1. Trends

1) Online videos will account for more than 80% of all consumer internet traffic by 2020 (CISCO, 2016).

2) Over 8 billion videos or 100 million hours of videos are watched on Facebook every day (TechCrunch, 2016; TechCrunch, 2016).

3) 10 billion videos are watched on Snapchat every day (Bloomberg, 2016).

image: http://cdn2.business2community.com/wp-content/uploads/2017/02/2016-internet-trends-report-video-views.jpg.jpg

(Image from KPCB)

4) Video views on Twitter grew 220X from December 2014 to December 2015 (Twitter, 2015).

5) Periscope users have created more than 200 million broadcasts (Periscope, 2016).

6) Periscope users watch over 110 years of live videos every day (Periscope, 2016).

image: http://cdn2.business2community.com/wp-content/uploads/2017/02/Periscope-statistics.png.png

7) More than 500 million hours of videos are watched on YouTube every day (Business Insider, 2016).

8) Searches related to “how to” on YouTube grew 70% from 2014 to 2015 (Google, 2015).

9) More than 100 million hours of how-to YouTube videos were watched in North America in the first five months of 2015 (Google, 2015).

2. Marketers’ usage

10) 60% of marketers used videos in their social media marketing in 2016 (Social Media Examiner, 2016).

11) 14% of marketers used live videos in their social media marketing in 2016 (Social Media Examiner, 2016).

image: http://cdn.business2community.com/wp-content/uploads/2017/02/Social-Media-Examiner-Commonly-used-types-of-content.png.png

12) 73% of marketers plan on increasing their use of videos (Social Media Examiner, 2016).

13) 50% of marketers plan on using live videos. (Social Media Examiner, 2016).

14) 44% of SMB owners and marketers plan to spend money to promote their video content on Facebook in 2017 (Animoto, 2016).

15) 83% of marketers said they’d create more video content if there were no obstacles like time, resources, and budget (Buffer, 2016).

16) 43% of marketers said they’d create more live videos if there were no obstacles like time, resources, and budget (Buffer, 2016).

image: http://cdn.business2community.com/wp-content/uploads/2017/02/Buffer-State-of-Social-Media-Survey-Resources-1.png.png

17) 1 in 4 marketers and SMB owners feel behind on video marketing (Animoto, 2016).

3. Video watching behavior

18) Videos up to 2 minutes long get the most engagement (Wistia, 2016).

image: http://cdn.business2community.com/wp-content/uploads/2017/02/Wista-optimal-video-length-research.jpg.jpg

19) 65% of people who watch the first three seconds of a Facebook video will watch for at least 10 seconds, and 45% will watch for 30 seconds (Facebook, 2016).

20) 55% of people consume videos thoroughly — the highest amount all types of content (HubSpot, 2016).

image: http://cdn.business2community.com/wp-content/uploads/2017/02/consumer-behavior1.jpg.jpg

21) 85% of Facebook videos are watched without sound (Digiday, 2016).

22) More than 50% of videos are watched on mobile (Ooyala, 2016).

23) 93% of Twitter videos are watched on mobile (Twitter, 2016).

24) Half of 18- to 34-year old YouTube subscribers would drop what they’re doing to watch a new video by their favorite creator (Google, 2016).

image: http://cdn.business2community.com/wp-content/uploads/2017/02/Screen-Shot-2017-01-18-at-10.08.56-AM.png.png

4. Engagement

25) Facebook is rated as the most impactful social channel for video — 8.4X higher than any other social channel (Animoto, 2016).

26) A Facebook video receives, on average, 135% more organic reach than a Facebook photo (Socialbakers, 2015).

image: http://cdn2.business2community.com/wp-content/uploads/2017/02/Socialbaker-post-engagement-research.png.png

27) In an average week, YouTube reaches more 18+ year-olds on mobile alone during prime-time TV hours than any cable TV network (Google, 2016).

28) 43% of people want to see more video content from marketers in the future (HubSpot, 2016).

29) Native videos on Twitter drive 2.5X replies, 2.8X retweets, and 1.9X favorites than third party players (Twitter, 2015).

30) Videos are 6X more likely to be retweeted than photos and 3X more likely than GIFs (Twitter, 2016).

5. Live videos

31) People spend, on average, more than 3x more time watching a Facebook Live video than a video that’s no longer live (Facebook, 2016).

32) Facebook users comment 10X more on live videos than they do on regular videos (Facebook, 2016).

33) 80% of Lifestream’s survey respondents would rather watch live video from a brand than read a blog (Livestream, 2016).

34) 82% of Lifestream’s survey respondents prefer live video from a brand to social posts (Livestream, 2016).

35) Video of a live event increases brand favorability by 63% (Twitter, 2016).

6. Video ads

36) Captions on Facebook video ads increase video view time by an average of 12% (Facebook, 2016).

37) Snapchat video ads capture over 2X visual attention than Facebook video ads, over 1.5X than Instagram, and 1.3X than YouTube (MediaScience, 2016).

image: http://cdn.business2community.com/wp-content/uploads/2017/02/Snapchat-video-ad-research-2.png.png

38) Snapchat video ads deliver over 2X the lift in purchase intent compared to TV, YouTube, Instagram, and Facebook video ads (MediaScience, 2016).

image: http://cdn2.business2community.com/wp-content/uploads/2017/02/Snapchat-video-ad-research-1.png.png

39) Snapchat video ads receive 5X more swipe up rate than average CTR on comparable platforms (Snapchat, 2017).

40) Twitter video ads are deemed to be 10% more relevant, 8% more favorable, and 8% less intrusive, compared to similar skippable pre-roll ads on publisher sites (Twitter, 2016).

image: http://cdn.business2community.com/wp-content/uploads/2017/02/Twitter-video-ad-research.png.png

41) Video ads are nearly 2X as memorable on Twitter than skippable pre-roll ads on premium sites (Twitter, 2016).

image: http://cdn2.business2community.com/wp-content/uploads/2017/02/Twitter-video-ad-research-2.png.png

7. Purchasing behavior

42) 6 in 10 YouTube subscribers would follow advice on what to buy from their favorite creator over their favorite TV or movie personality (Google, 2017).

image: http://cdn.business2community.com/wp-content/uploads/2017/02/YouTube-research-2.png.png

43) 4X as many consumers would rather watch a video about a product than reading about it (Animoto, 2015).

44) 4 in 5 millennials consider video content when researching a purchase decision (Animoto, 2015).

45) 70% of millennials are likely to watch a company video when shopping online (Animoto, 2015).

8. ROI

46) Companies which use videos in their marketing grow revenue 49% faster year-on-year than those which don’t (Aberdeen Group, 2015).

47) 76.5% of professional marketers and SMB owners are seeing results with video marketing (Animoto, 2016).

48) 73% of B2B marketers say that video positively impacts marketing ROI (Tubular Insights, 2015).

49) Having a brand logo in a video can increase purchase intent by 9% (Twitter, 2016).

50) Companies which use videos in their marketing enjoy 27% higher CTR and 34% higher web conversion rates than those which don’t (Aberdeen Group, 2015).

How will you be using video in 2017?

Wow, that’s a lot of video marketing statistics! Hope you are now pumped about video marketing and have found a tip or two (or 50) to improve your video marketing efforts in 2017.

How will you be using video as a part of your marketing strategy in 2017? We’d love to hear in the comments below.

Learn more about us at video40.com

Article credited to business2business

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7 successful trends of digital marketing in 2017

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2017 has already started! And here it comes with its own digital marketing trends. Wipe up your whiteboard, hold a marker and start strategizing in accordance with the trends mentioned below:

1. Instagram ads boost the social commerce:

Have you ever bought something from social media? The customers nowadays prefer to shop online and browse the product on multiple platforms. The customers can simultaneously dig through your website and Instagram page. Therefore, the social and in-store shopping must be well-coordinated with each other.

The advent of Instagram ads has to boost up the popularity of social commerce. It allows the brands to promote their products through image or video with the help of CTA for example “Shop Now”. On click, the user will be directed to the official website.

2. The return of Chat Bots:

Do you remember the Microsoft Office’s assistant Clippy? Did you find it annoying? But, it was a real precursor rescuer that immediately popped out to help you find a specific word. Chat Bots have returned back with some twists!

• It allows you to order, pay and track the item delivery without going out of the social media page

• Engages intelligently with the customers

• Don’t require direct human presence

• You just need to message the brand just like your friends

• Strictly on-demand

Let’s have a look at the places it’s being used:

• Taco Bell and Domino – to allow hungry customers to easily find their way to food.

• Casper – to assist the insomniacs and night owls

3. The trending live video:

Are you aware of the term “Go live”? The live-streaming feature launched by Facebook in 2016 is continuing to take off in 2017. It’s not just limited to Facebook. Instagram, YouTube and Twitter (via periscope) have also jumped in to promote their live video offerings. These videos are becoming viral due to their in-the-moment content. It helps the brand and businesses to develop a connection with the followers. Live video is felt to be captivating and authentic as it appears extempore. The digital marketers can use live video streaming to extract the engagement of audience.

4. Wearable technology and smart devices:

Are you aware of “Apple iWatch” and “Google Glass”? It is one of the wearable technologies that are embracing the world nowadays. According to current statistics, there are more than 7.19 billion monthly active mobile devices in the world. Therefore, the need for mobile marketing has also increased.

These smart devices are the productive connection with the digital world. The devices are made to suit the user’s needs. It is also ensured that these devices are small and interactive to give a quality experience.

5. Snapchat Geofilters:

Are you a snapchatter? You must avail this enthralling feature of Snapchat. The trending Snapchat Geofilters are becoming increasingly popular. It’s a creative way to develop an image that will overlay the Snapchat video or image. The company can use it to create a logo or message to expose it to exponential amount of snapchatters. Moreover, it can be used for massive engagement with the clients.

6. Content Marketing:

The relationship between marketing and sales is also flourishing in 2017. Content is considered to be the most superior part of any online marketing campaign. The email, video or visual marketing are counted in content.

The content should be interactive, unique and of high-caliber because the brand reputation, brand awareness and its activation depends upon the content. Moreover, as the importance of high-quality content is rising rapidly, the demand for niche-based writers with subject expertise is also increasing.

7. Expiring Social Content:

Have you ever set your ugly picture for 1 second on Snapchat? Everyone does that! The content disappears in just 1 second and no one is able to view your entire picture. This revolution feature was introduced by Snapchat but, recently, Instagram also launched stories as the competitor to Snapchat. The time-bound content is becoming an effective way to advertise the brand.

There are many other digital marketing trends out there, but if you are looking for dive in video marketing please visit us at video40.com

How Small Businesses Can Win Big With Webinars

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Small business owners are expected to wear a variety of hats as they juggle multiple roles to build their bases.

However, there’s one role that may very well be the most important in 2017: the role of teacher.

Today’s businesses aren’t growing their bottom lines through in-your-face marketing and sneak tactics: they’re doing it through education.

Yet there is no one-size-fits-all approach to educating your audience, is there? From blogging and video marketing to case studies and white papers, understanding the ideal platform to engage your audience is enough to make anyone’s head spin.

Enter the recent rise of webinars, which have emerged as a flexible and robust solution for educating mass audiences. While webinars may have been seen as little more than an emerging platform in the past, recent data signals that webinars could be the not-so-secret weapon for modern businesses looking to leverage education.

Why Webinars are on the Rise for SMBs

Whether you’ve overheard the term or are completely unfamiliar with webinars, the concept is rather simple.

In short, webinars represent a modern take on traditional business seminars, presenting live (and sometimes prerecorded) video to teach attendees about a specific topic. Differing from traditional videos via YouTube, webinars encourage audience participation and questioning; likewise, webinars are oftentimes presented as exclusively valuable (such as Moz’s “How to Find Where Your Website is Leaking Money”) to build buzz.

According to a new report by ClickMeeting which analyzes over 550,000 webinars, the numbers don’t lie in regard to how much webinars are engaging modern audiences:

So, why all the buzz?

For starters, webinars represent an alternative to traditional content marketing. While there’s still plenty of power in blogging, the fact remains that today’s consumers watch more video than ever before. This is even true in the case of users on-the-go as ClickMeeting notes that 25 percent of webinar attendees watch via mobile devices.

Compared to traditional video channels such as YouTube, webinars are just as easy to digest; likewise, those who miss the initial viewing can watch their favorite presentations again and again.

Considering the length and legwork required to create a video lesson, webinars are a prime positioning tool for business owners looking to show off their knowledge. Think about it: if you’re the one taking the time and energy to go out of your way to teach your audience a thing or two versus your competitors, what does that say about your brand?

Beyond making your business stand out as a resource, the shareable nature of webinars also makes the platform a potential SEO goldmine as buzz-worthy presentations can garner lots of love in the form of links from attendees. Since every webinar requires an enticing email opt-in, list-building is an additional positive side effect of having a strong lesson on hand.

Webinar Best Practices

Much of the beauty of webinars comes in the form of customization: businesses can teach just about anything via presentation. That being said, what are the elements which make a winning webinar that scores new business?

Pick a Topic That Resonates With Your Audience

Webinars don’t require you to reinvent the wheel, but rather come up with a topic that’s going to get people talking. In other words, your business needs to present itself as a problem-solver whilst your webinar represents a snappy, one-stop solution.

Start with your audience’s pain points.

What keeps them up at night? What burning questions do they need to understand?

If you have the answers, chances are you have a webinar: from making money online to in-depth tech tutorials, just about anything is fair game if audience interest is there. Much of your success comes with how you present your lessons versus the webinars themselves: the more actionable (“Seven Foolproof Steps to Making Money Online”) or specific (“The Landing Page Tricks that Improve Conversions by 67 percent) you can get, the better.

ClickMeeting’s report notes that the average length of any given webinar sits just under one hour; therefore, make sure whatever you decide to discuss is indeed something you can speak on at length. After all, you never know what an attendee might ask of you.

Timing is Everything

The old adage “timing is everything” rings incredibly true for webinars.

For starters, consider again that most webinars don’t run for more than an hour. You must allocate your time efficiently while running your presentation. On one hand, you don’t want to bore your attendees with fluff and redundant information: on the flip side, a presentation that only runs for ten minutes will ultimately leave your attendees feeling short-changed.

In terms of timing, ClickMeeting notes that the middle of the week (Tuesdays, Thursdays and Fridays) between 10:00 AM and 2:00 PM are the ideal times to host your webinars. At a glance, this makes perfect sense. Focus is hard to come by at the bookends of the work week; meanwhile, lunchtime is the perfect setting for attendees to sit back and watch your presentation after the morning hustle.

Talk With Your Audience, Not At Them

Perhaps the biggest divide between webinars and traditional video is the interactive aspect. ClickMeeting notes that webinar features such as group chat, polls and Q&A represent prime options for keeping your attendees on their toes.

Think about your days as a student in the classroom. Which teachers did you enjoy more: the ones who forced you to sit for an hour while staring at the blackboard or the teachers who encouraged you to get up and move?

Remember: webinars shouldn’t be a passive experience for your viewers. The more engaged they are with your information, the more likely they are to stick around. This means frequent breaks for addressing questions and comments, coupled with perhaps a more detailed Q&A session post-presentation.

By treating webinars like an actual face-to-face presentation, you encourage your attendees to respond to your enthusiasm.

The Bottom Line

As video-based education is becoming the go-to solution for engaging audiences, webinars have established themselves as crucial components for modern small businesses. Showing off your knowledge is one of the most important yet overlooked aspects of standing out amongst the competition; likewise, businesses that teach their customers are more likely to build a sense of trust versus those that don’t.

Whether you’ve been curious about webinar platforms in the past or feel that you have a potential presentation in the back of your mind, there’s perhaps no better time than now to give it a shot.

Include Video in Your Hotel’s 2017 Social Media Marketing Plans.

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Visual content social media marketing speaks volumes and video is the most powerful storytelling tool your hotel can include in your 2017 social media marketing plans arsenal.

Through video, hotel digital marketers have a great opportunity to build guest loyalty, raise brand awareness, increase engagements and leverage your hotel’s place in this medium.

Video Marketing for Hotels

Trends are continuing to show that video marketing for hotels should have a significant role in your hotel marketing strategy and budget. Some recent Cisco predictions state that advertising spend is expected to grow by 31% in 2017 and, by the year 2020, 80% of internet traffic will be video.

■    500 million people are watching Facebook videos every day.

■    82% of Twitter users regularly watch video content on Twitter.

■    33% of tablet owners watch about an hour of video on their devices

■    28% of smartphone users watch a video on their devices at least once a day.

Hotel video message clear and relevant

Don’t forget to keep your hotel video message clear and relevant to your target audience. Videos can be incredibly engaging, helping you to build a bond between your hotel and your guest as well as be shared with people within your guest’s networks.

But video is not just YouTube anymore. The best place to share videos and gain exposure for your hotel is through social media channels like Facebook Live, Instagram stories, Twitter and Snapchat stories. Telling a story about your hotel, local attractions and/or staff through video will provide guests with good experiences that can make an impactful impression.

The new marketing is all about personalization and building relationships by offering a great guest experience. Hotels that focus on considerate and compassionate visual content marketing will touch guests’ hearts and minds every time. There is great potential for guests to make purchasing decisions based on the emotional connection they make with your hotel.

There is no special script. Stay one step ahead of the competition and use video to bring your message home to your guests and future guests. There is power in adding video to your social media marketing plans.

Medical Marketing in a Digital World: Content, Social Media, and Mobile

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For healthcare professionals, the days of hanging your shingle and waiting for the ravages of flu season to bring in a steady supply of patients is over. Like every other business model out there, the healthcare field, from community clinics to famous national brands, finds itself in flux as it adjusts its marketing to reflect the expectations of an increasingly technologically adept and mobile patient pool.

Healthcare consumers today are as likely to google your practice from your parking lot as they are to google your reputation before they even pick up the phone to schedule an appointment. Your content marketing must therefore not only demonstrate relevance to the end user but also deliver it in digestible morsels and on-the-go.

With that in mind, what are the best strategies for healthcare organizations, doctors, and physician practices for marketing their services?

The following list may sound like industry buzzwords, but they are content and social media best-practices:

●     Quality content

●     Authentic engagement

●     Brevity, brevity, brevity

●     Mobile access

Relevance and the Art of Quality Content

Organic content. An increasingly jaded shopping public is at the heart of the move toward organic and relevant advertising and content. With a constant barrage of images, messages, and sound bites from billboards, radio commercials, and even from elevators, we tend to tune out the noise of incessant advertising.

Quality over quantity. Engaging customers and potential customers in a meaningful dialogue means placing quality over quantity, which translates into providing genuine service and eschewing the delivery of canned commercial messages that people purposefully ignore.

Relevant resource. Today, most consumers turn first to the Web when seeking out answers to health-related questions. Accordingly, under the right circumstances, the Internet is the ideal platform on which to build a public relationship based on the most private of matters. Perhaps it is the anonymity afforded patients as they explore what ails them before committing to potentially expensive treatment options; regardless, by featuring salient and actionable advice on a variety of helpful topics, your site becomes the go-to resource for trusted medical information.

But, be clear that online content is not medical advice. Offering expert advice on healthcare can be challenging. Of course, the best course of action is for a patient to make an appointment. However, people’s need for instant gratification is even stronger when they are thinking about their health or the health of a loved one. Be clear that you, as a medical marketer, doctor, or healthcare organization, are not offering advice on your website—that research and facts on your site are merely medical best-practices. Encourage readers to contact their physician to discuss their individual needs. Your attorney is a great resource for protecting your ability to engage with prospective patients online safely and conscientiously. By providing expert content, you resonate with your readership and can transform your practice from a random Google search result to a trusted resource in healthcare.

Social Media and the Art of Conversation

For those clinicians and office managers looking to define their “voice” when reaching out to prospective clientele, experience on social media platforms such as Facebook can be highly instructive. The personal and sharing nature of social media makes the platform an ideal avenue for healthcare professionals who want to establish themselves with an increasingly engaged consumer-base.

Genuine engagement. Industry experts note that one of the rising trends in healthcare is the growth and reliance on these social media forums in the engagement of prospective patients. Successfully generating positive buzz regarding your practice’s performance and services is a powerful influencer. One of the major advantages of this format is that it allows for the display of third-party endorsements. When casting about for a medical service provider, consumers react favorably when presented with positive feedback from patients who are just like themselves.

Draw from trusted help. As a healthcare provider, caring for patients is your first job. One of the most empowering things you can do for your medical practice is to learn when to delegate. Enlisting the services of a professional public relations firm or integrated marketing agency can help ease the time-consuming nature of social media. These skilled cadres of experts know the ins-and-outs of engaging a distracted public so you can get on with the important work of helping patients feel better. These marketing professionals should also know how to use analytical tools designed to measure the efficacy of your online efforts.

Plan your content. Develop social media and content posts in advance and use a posting tool such as Buffer or Hootsuite. By creating a content calendar, you can be one step ahead of cold and flu season, allergy season, or potential snow-shoveling-induced injuries or heart attacks. Provide useful information and plan ahead. That way, you can spend more time monitoring conversations and responding to inquiries you may receive through social media.

Absorbable Amounts of Information in Exciting Formats

Attention is fleeting. The axiom that “less is more” has never been truer than in the delivery of actionable bits of information designed to hook the reader’s attention and carry them through to the end of an article or other piece of content. According to scientists, humans’ attention span is now even less than that of a goldfish! In the last 15 years, our attention span has fallen from 12 to 8 seconds. So grab their interest, and be brief! People want the information they want without resorting to reading entire medical journals for an idea of their treatment options.

Micro-content. Brevity, therefore, should be your watchword. For example, marketers have perfected the art of the infographic, and your medical practice should be using infographics to create engagement. Easily processed bits of information, aimed at delivering the greatest amount of information in the shortest amount of time, is the goal of medical marketers trying to engage new patients using infographics.

YouTube it. YouTube is the second-largest search engine after Google. It’s not just something kids use to watch funny videos. In fact, short videos are one of the strongest growing marketing trends within the healthcare industry. Information, offered in short video bursts that are easy to share, is the cutting-edge of medical marketing.

If Mobil Content Is King, Then Local Focus Is Queen

Mobile-friendly. According to the Pew Research Center, nearly 80% of the top 50 digital news outlets in the United States report that the bulk of their online visitors originate from mobile devices, and, significantly, those consumers of information spent considerably less time reading the average article than their desktop-computer-based peers.

It’s cellular. With more than 2.25 billion people accessing the Internet via their cell phones, and one billion of those admitting that they only use their cell phones to access the Web, customizing your site so it looks great across every platform is a critical consideration in developing a responsive design that caters to user experiences. Having to squint, pinch, scroll, and zoom will quickly dampen the enthusiasm of even the most ardent of fans, so offering a clean layout that is tailored to the mobile platform eliminates the threat of dropped traffic owing to an increased frustration level.

Location, location, location. Consumers are likely to shop at local establishments. A whopping 62% say they share locally based advertisements to friends and family, so you can expect that the real estate axiom “location, location, location” will have increasing importance within the medical marketing as well.

Medical Marketing in the Digital Age

A sophisticated potential patient market is conducting its own research and engaging in online conversations prior to making any choices about which doctor to visit. Wouldn’t it be better to be in on the conversation?

For medical professionals, the new frontier of patient outreach is on the pages of social media, search engine results pages, and website content. And they will be rewarded by optimizing content to operate on mobile platforms, and delivering that content in easily absorbable packets of information and videos.

Finally, you might want to consider help from a professional marketer, whether in-house or as an outside resource, to help manage this brave new world of digital marketing.

Social Media Video Marketing Must Know

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Video marketing is becoming increasingly important and profitable, particularly social media video marketing. Of course, to assume that video marketing is one and the same via all social platforms would be a mistake. Just like you wouldn’t post content the same way across all platforms, the video content that you create needs to be unique for each platform that you intend to use. Consider the differences and benefits discussed below for four of the major platforms when planning your social media video marketing strategy.

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Video Marketing via YouTube

Since YouTube is entirely video content, it makes video marketing on YouTube a no-brainer. Of course with most people trying to take advantage of video marketing on YouTube, standing out and achieving better results requires a few best practices. Creating unique or unconventional content will be your first priority. With hundreds of hours of video available for audience consumption on YouTube, yours has to stand out from the rest. Ultimately people are on YouTube to be entertained and will steer clear of anything that seems boring, unoriginal, or purely promotional. You want to ultimately tell a story, not overtly sell a product. Aside from content, there are some basic marketing strategies – sort of SEO tips if you will – that you can implement to improve your video ranking on YouTube. This article explains many of them in good detail if you’re keen on trying your hand at them. This includes things like contextual keywords used to be found through a standard search and optimizing your video advertisement. You should also experiment with video length and audience targets to see how your advertisements perform one against the other, then keep what works and build on it.

Video Marketing via Facebook

Despite YouTube’s video heavy content, when it comes to social networks and audience reach potential, nothing beats Facebook. With just under 2 billion users, the audience market and potential for exposure is just too big to ignore. And because Facebook videos begin playing automatically, you have added opportunity to hook your audience if you design your video correctly. Audio is only activated after a user clicks on the video, so don’t rely on sound to get your point across. Instead, use intriguing or compelling visuals to tell your story. Depending on the aim of your video, you need to create that video differently. Video on Facebook performs best, then, when it is focused – stick to one purpose and drive the message home. Since the option is there, you should be using audience targeting to your advantage. If your video won’t be appealing to everyone, then turn on custom audiences to ensure that you are reaching the correct target group. This will help you make more of an impact within your video reach. It is also best to keep videos concise and easy to consume.

Video Marketing via Twitter

Although often overshadowed by the likes of Facebook and YouTube, Twitter video marketing is not to be overlooked. In 2015 Twitter released some video statistics that showed a high engagement or 82% of users watching video on Twitter. The general consensus was that “Twitter users love video!” Twitter offers options to upload pre-made videos via file or YouTube link, or the added benefit of creating Twitter videos directly in the mobile app. This opens up the ability to harness spontaneity and create “in the moment.” The types of video content that tend to do well on twitter are informational how-to videos, product demonstrations, behind-the-scenes looks into brands, customer response videos from brands, interviews and events, and strangely enough even promotional videos – when done tastefully – are consumed well on Twitter.

Video Marketing via Instagram

Instagram is seeing video rise in popularity and importance, taking the “sharing content via images” backbone that Instagram has built to a new level. The major benefit of utilizing Instagram for video marketing is its very specialized audience. Instagram, with over 600 million users, is an extensive network of eager people who are there specifically to consume visual content. Videos on Instagram can be up to 60 seconds long and you are able to add filters – one of the Instagram claims to fame. Despite the fact that Instagram does offer video ads, your content should nevertheless not be purely promotional. The Instagram audience is there to be awed and amazed, not to consume advertisements. In order to make your 60 seconds count, it is better to create intriguing content that shows your brand personality and utilizes humor, as well as engages the community directly through user generated content.

Your Real Marketing Priorities for 2017

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At the beginning of every year, there are hundreds (thousands?) of blog posts sharing their top marketing priorities for the coming twelve months. There are also many similar ones for the priorities of creative content, digital marketing, strategy, economy or whatever else the blog covers.

When I was researching for this post, I was surprised to find, perhaps naively, that most articles about marketing priorities referred to digital marketing. While I agree that online is important, it is only one piece of the marketing puzzle for most brands.

CMO magazine online interviewed a number of analysts and executives about 2017 marketing priorities. The result was five main areas as shown in the chart on the right.

Once again customer experience is mentioned together with the importance of achieving a single view of the customer. Thank goodness that marketers are finally waking up to the fact that:

“There may be customers without brands, but there are no brands without customers.”

There may be customers without brands, but there are no brands without customers Click To Tweet

Here at C3Centricity, we have been measuring marketing priorities with our blog followers for several years. (Thanks if you completed this year’s survey by the way; the WINNERS of the five prizes are listed at the bottom of this post)

So here are this year’s top marketing needs of C3Centricity readers. Why not compare them with your own?

Topics Marketers Want to Learn More About in 2017

#1. Developing more actionable insights

#2. Understanding my category landscape and customers better

#3. How to be more customer centric

#4. Increasing my impact on the business

#5. Innovation and business growth

It is immediately clear that things have changed dramatically. This shouldn’t surprise us, as the world is moving ever faster and we all need to keep up. This has created a lot of tension for marketers, which is now showing up in their list of marketingchallenges for this year. But more about that in a future post.

What I also find interesting about this year’s list, is that many topics such as storytelling, business strategy development and segmentation are no longer in the top five. Hopefully, this means that progress has been made in these areas over 2016.

Let’s take a closer look at the top 2017 marketing priorities.

Insight Development

Insight development has moved from fourth position last year, to first place this year. It seems that even though we have been talking about it for decades, most marketers are still struggling to find insights in their information. This is such a pity with so much data and information readily available these days.

For this reason, I decided to record a short video class on the basics of insight development. It will be launched soon, so if you want to be invited to participate then please sign up HERE.

Insight development takes time and far more information than just a piece of market research. The major CPG companies spend weeks if not months with a team of experts from different specialities including psychology. I’m not saying you have to team up with psychologists but you do need to work as a group for insight development. Don’t leave it to just marketers and marketer researchers to work out.

You can read more on the topic of insight development in “Marketing solutions to more actionable insights” and “How the best marketers are getting deeper insights” that include all the basics.

If you would like to learn more about insight development and get the tools and templates I share with my private clients, then sign up for the forthcoming Insight Development Video Class. Just click the link below.


Understanding the Category and its Users

These are the foundations of marketing, so it may come as a surprise to you to see them in the top five priorities for this year. Not to me. Our customers are changing dramatically, as we ourselves are too. This means that it is vital to keep our fingers on the pulse of our markets.

Regularly update your brand personas and follow the changes in your customers as closely as you can.

Also, don’t forget that your competitors may also be changing and new ones are emerging as a result of these trends:

●     From ownership to sharing/rental; this is rapidly becoming the norm and industries that have witnessed the most impact to date include cars, hotels and tooling.

●     From service to data; telecoms now sell more data than phones, personalisation is coming to beds, clothing and nutrition.

●     From curing illness to prevention and wellness; this actually overlaps with the previous change. People are taking their wellbeing into their own hands with the purchase of wearable scanners, monitors and trackers for monitoring the heart, glucose levels and even employee time management! In fact, the wearables market is expected to double to reach over 4 billion in 2017. (Source)

Related Post 8 Marketing Essentials for 2014

Therefore it is vital to understand what business you are in today and how your industry is likely to change in the future. Whether changes will happen because of consumer preferences or technical innovation, the time to prepare is now. Whether change happens because of consumer preference or innovation, the time to prepare is now!Click To Tweet

How to be More Customer Centric

Almost everyone understands the importance of customer centricity today and most companies have it as an objective. However, there is a huge gap between those who are talking about it and those who are walking the talk. Are you one of them? If you are, apparently you’re not alone, based on the vote for top marketing priorities for 2017!

Why not decide now that this will be the year you really put your customers at the heart of everything you do? Every time you take a decision ask yourself this killer question: “What would our customers think of the decision we’ve just taken?” What would our customers think of the decision we’ve just taken? Click To Tweet

If you need to convince management or your boss about the importance of customer centricity, here are a few statistics to persuade anyone:

●     Customer centric organisations are 60% more profitable. (Source)

●     The average revenue growth of Customer Experience Leaders is 14% points higher than that of the laggards. (Source)

●     64% of people think that customer experience is more important than price in their choice of brand. (Source)

Customer centricity needs to be a company-wide objective, led by the leadership team, in order to succeed. These numbers will make any manager rethink his objectives for the year! Customer centricity needs to be a company-wide objective, led by the leadership team, in order to… Click To Tweet

Increasing my Impact on the Business

I love this priority because I believe we all dream of having more impact in our organisations. In particular, marketing and market research professionals feel the most pressure to provide substantiated ROI, which is still challenging, even in this age of Big Data.

The average tenure of a CMO in leading U.S. CPG companies has dropped from 48 months to just 44 months. (Source)

In comparison, market researchers often complain that they have too few opportunities to get promoted. As a result, businesses often have relatively inexperienced professionals in the department as more senior personnel move into marketing or sales. The majority of market research departments also still report into the CMO, at best, despite having a larger role to play in this information-rich age.

Millward Brown Vermeer’s Insight2020 research clearly demonstrated that overperforming organisations had insights and analytics managers leading the business in customer centricity. (Source) This is a huge opportunity for the market research and insights professionals to finally get the business impact they crave. What are you waiting for? There is a huge opportunity for MR&I professionals to get the business impact they crave. Click To Tweet

Innovation and Business Growth

Despite the continued abysmal success rates of new product launches in many industries, companies continue to regularly launch them. They hope that their next initiative will be the one. Companies continue to launch new products in the hope that this will be the one. Less than 10% succeed! Click To Tweet

According to HBR “Less than 3% of new consumer packaged goods exceed first-year sales of $50 million—considered the benchmark of a highly successful launch.” There must be a better way, no?

I suppose that is why innovation and business growth remain top marketing priorities. After all, they are intimately connected. Governments across the globe understand this and encourage it through support, training and incentives.

Business growth and the success of innovation rely heavily on the previous priorities of category and user understanding and insight development. You are unlikely to succeed with new product development if you don’t have these basics primed. Customer centricity will bring both of these automatically, which is why I am such a believer in bringing the customer to the heart of every business.

Conclusions

I want to finish this review with a comment on the recent Autopilot report. It stated that US marketers’ priorities for 2017 are to grow brand awareness (23%), convert more leads to sales (20.4%), and to generate more leads (18.4%). These top three surprised me by their consistency. I think these same three topics have been a priority since I first started in marketing many decades ago!

But, how they plan to accomplish these priorities are new. According to this same report, high-performing marketers are investing in customer events and marketing, referral and satisfaction programs, and analytics and attribution, rather than in online ads.

Related Post The Consumer is No Longer Boss. It’s the Customer who’s now the King!

This for me is a positive sign that customer centricity is now more important than ‘mere’ advertising. In other words, pull rather than push marketing. This is something which I and many other global marketers have been shouting about for years. Looks like our message is finally being heard by the masses!

By Denyse Drummond-Dunn

How to do Video Marketing

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It is one thing to use these awesome tools to create videos, but absolutely another to promote them for maximum exposure. Let’s read few projected video marketing trends for 2017.

●     A case study by Magnifyre states videos help 90 percent people to make purchasing decisions, and since the rise of the 360-degree video format in 2016, the average video viewing experience drastically increased.

●     The 18-34-year-old audience is inclined to drop their current activity to watch a video uploaded by their favorite YouTube artists, says the Think with Google

●     In 2016, Facebook paid $50 million to media companies for producing live videos on its platform. Combine this with the projects $1 billion projected revenues for Snapchat, and you see a growth potential with live streaming and temporary content.

Based on these three marketing trends, I am sharing some video marketing strategies. Whether you’re an influencer or working for a brand, these will be helpful. For detailed reading on video marketing statistics, read Alfred Lua’s article.

#1 Go Live!

With millions of active Facebook users, it’s a robust platform to generate influence through their LIVE option. Stream conferences, meetups, fun activities, award shows, or interact with followers at an opportune time to remain engaged with the fan base. Many standup comedians and entertainers use Facebook Live to announce new comedy skits, sponsorships, giveaways, and teasers.

#2 Social Media Tribe

Struggling to build a social media followership? Heed my advice and start following Lilly Singh aka iiSuperwomanii on YouTube. With 11 million followers and an active social media presence, her videos receive millions of views within a couple of hours of upload. Do an in-depth research, and you’ll find that her social media followers make her videos viral. She has specific tribes of ‘Unicorns’ around the world sharing and interacting with the videos. Success with video marketing is about creating a loyal following.

#3 Interactive Reviews

Use the 360-degree technology to create interactive videos. The 360-degree videos lend a real-time experience to the viewer of being on the location and viewing the happenings. View this gigapixel image of Trump’s inauguration from CNN – you can zoom in on everyone’s face with amazing clarity! Such image quality and interactive video technology will enhance the value of product reviews.

#4 Video Emails

As I mentioned in the beginning, 19% increase in email open rates when the word “video” is in the subject line. Let’s extend this a bit further. Stop sending boring texts in email newsletters. Instead, record and send a video in the newsletter. There will be incredible retention rate and engagement.

Endnote

With immense opportunities in the “video” niche as a form of content marketing, it is logical to explore video marketing in 2017. What are your favorite video tools? Share with us.

The Importance of Short Videos in 2017 to Grow Your Business

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By Amanda Strouse

Social media’s focus has been slowly morphing from images to video for a while now, with the uprising of video sharing sites like Vine (RIP) and Snapchat, the decade-long dominance of YouTube and recently, the development of Instagram Stories and Facebook Live.

Not only are video sharing platforms being used, they’re flourishing.

Consumers view videos as a convenient, easy and quick way to get useful information about a product, service, organization or idea.

Therefore, businesses need to understand that videos provide a special type of easily-consumed, detailed content that potential customers increasingly engage with, enjoy, share and use as an educational step in the buying cycle. It is now up to businesses to create captivating videos to help spread their messages and maximize their customer base. Viewers are standing by.

Shorter is better

The Internet, coupled with the breadth of portable devices, such as smart phones and tablets, convert every person into a potential consumer. Long lost are the days where businesses had to physically find their target audience and hope their brand messages reached them. (Think like billboards or print ads.) Now, we have analytical data on narrowed-down audiences, targeted online ads, landing pages and social sites that clearly and efficiently spread messages to specific groups of people to escalate interest or understanding.

While the everyday person travels to and from work, shopping centers, events or leisurely relaxes in front of the TV in the evenings, studies show that same person’s mobile device is by their side most of the time, if not, all of the time. This person is destined to browse the Internet on their phone, and when a long article or dense product description seems too tedious of a venture to pursue, a short video is often the preferred method of education. Easily-digestible content most often wins the hearts of consumers.

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These short videos are beneficial to businesses because they establish creditability for the business, enhance interest in the brand and have been proven to boost conversions. (They are also obviously less expensive to produce than longer.)

Marketing, especially online marketing, is a very fluid, active animal. It is not “one size fits all” and nothing about it is “written in stone.” Technology changes quickly, and thus, consumers’ behaviors change and the market must change accordingly. The best piece of advice I can give a business owner is to make sure you have at least one passionate marketing specialist who can keep your company up-to-date with modern marketing strategies, or hire a competent marketing agency.

No 21st century insult could be greater than a business having a lack of modern technology. A restaurant without a Yelp page? A car dealership without high-quality pictures of vehicles on its website? As a millennial, I wouldn’t even view those marketing failures as a “lack of technology” – I would just immediately discredit the business as not being trustworthy or legitimate.

To put it bluntly, if you’re not taking advantage of video marketing right now, you’re metaphorically pointing potential customers to your competitors.

Proof that video marketing can help your business:

• Approximately 100 million Internet users watch online videos every day

• People are 64% more likely to buy a product on an online retail website after watching a video about it

• Even 59% of senior executives would rather watch a video than read a whitepaper or brochure

• According to an Online Publishers Association study, 46% of Internet users who recalled viewing a video advertisement recently took some action after watching the ad

How long do you have to capture attention?

The first 10 seconds is everything.

An astonishing 20 percent of people who watch videos will close the video within the first 10 seconds. When a video reaches the 30 second mark, about 1/3 of the original viewers won’t be watching the video anymore. By one minute, 45 percent of the viewers are gone and roughly 60 percent by two minutes.

This brings up two of the most important rules about creating marketing videos:

1. The video must immediately capture people’s attention.

2. Marketing videos should be kept as short as possible.

For the video to instantaneously capture attention, the video has to be relevant to the people watching it. You should never make a marketing video just because you want to or solely because the circumstances are convenient. It should answer a pressing question, supply deeper understanding or provide a unique solution to a common problem. That is what gives the video value.

Additionally, videos need to clearly exclaim a clear and unique message, but the video must also be condensed, straightforward, intriguing or entertaining, story-focused and leaving the audience wanting more. Short videos are most effective when they are just long enough to garner attention and arouse curiosity, but short enough to leave viewers hungry to take the next step (AKA: call to action, which should be clearly pointed out in your video).

The sweet spot

The debate over the ideal online video length may never come to a close, because research has shown it depends on the video’s purpose, the audience, the platform (ex: Facebook) and the device (ex: iPhone) in which the video is being watched.

Some studies show that the video marketing so-called “sweet spot” is two minutes, while other studies reveal that the best length for an online video advertisement is only 15 seconds. A large study from 2010 revealed that social video advertisements of 15 seconds or less are shared nearly 37 percent more than video ads longer than that.

You can use Google Analytics to learn more about your website audience’s ages, devices they use to visit your website, duration they’re on your site, etc., to get a deeper understanding of what types of content they prefer.

My advice? Start by making a video as long or as short as you feel it needs to be. Experiment and analyze the results. An even better idea would be to create one video 1 to 2 minutes long and then a condensed version of 15 to 30 seconds, and see which video gets more engagement, such as shares, comments and clicks. (Or if you like this idea but don’t know how to do it, contact us for a free phone call!)

Most effective places online to put short videos:

• Website

• Company blog

• Email marketing

• Social media sites

• Online advertising

Click here to get some great ideas of short videos your company can produce.

Still have questions or want to learn even more about video marketing? For more tips and details, read my previous blog post about video marketing, in general, as an effective marketing trend for businesses of all sizes.

Make video marketing work for your business!