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Video for Art Galleries

Videos are on hype nowadays, artists must take advantage of video to feature their art pieces in a much dynamic way on both online and at galleries.


Video40 is an expert video production company with lots of experience working with artists in Miami, our latest project was for a Cuban painter and his master pieces, take a look at it;



If you are an artist , would not you like a vivid portfolio for your website to showcase your art in a much better way?


If, so contact us now! from artist to artist you will be in good hands!



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Tailored made videos that won’t harm your budget

Is it possible to have a video for my business without going broke? YES, you can have a professional video tailored to your needs in no time with VIDEO40!


At Video40 we are experts storytellers with more than 25 years of experience on video production. We offer the best quality for the best pricing! Our clients are not only clients are family , when hiring Video40 you will get a value pack on customer service that any other company can match!



You can request our services in just 3 simple steps, watch this video tutorial on how to contact us:




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Why to hire professionals to produce educational videos

Online education is on the rise , due to the increasing need of many educators and big institutions like universities and colleges of using online video to teach it is quite important to choose the right video production company.


As there is an increasing need of online education as referenced on Forbes at Video40 we stresses out the importance of hiring professionals to produce educational videos.



What can a professional video production company offer you?


1: High quality video cameras with 4K resolution.

2: Video editing

3: Make your professors be comfortable on camera

4: Use teleprompters and other means to guarantee an excellent speech on camera

5: Personal Styling to make your professor look professional and tidy on camera

6: Use the best lighting on set to avoid shadows and blurriness

7: Provide the best microphones for a high quality sound

5: Introduce pedagogical animations to the video , graphics , photos and other elements to go the extra mile with the educational video.

6: A professional video production company will also design a set or use a green screen to make the video more appealing to your students.


All the aspects we mentioned before are only offered but professionals, you can try to produce your own educational videos but the investment will be to high that is why we encourage to reduce costs, upgrade your videos and fully rely on professionals like us. If you would like to contact us and receive a free quotation feel free to fill up our contact form to do so click here 

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14 Ideas for Using Video in Employee Training


Using video as a tool to supplement and scale corporate employee training programs is no longer a new idea.

Today video training has the case study endorsement of Fortune 100 blue chips like IBM and Microsoft. It has the research-driven support of leading analysts at Forrester, Bersin, and Gartner. It even has the full adoption of the Learning & Development industry — more than a few of the world’s leading L&D associations include video as a core facet of their own member training, onboarding, promotion, and communications.

organization introduced video into its training programs? And why then do so many businesses resist doing more with video, choosing to invest ever more in travel costs and physical classrooms rather than shareable, scalable video training?

The answer is different at every organization. Some businesses are comfortable relying on what’s always worked before. Some just don’t make it easy for teams to experiment with new methodologies. Some are content to just check the box and consider L&D “covered.”

Still, there isn’t a trainer we’ve met that doesn’t have a notebook filled with great ideas for how to use technology to deliver more and better training. Which raises a key question: in an era where training professionals have all seen the opportunity for video in supporting learning and development, how can someone turn that potential into reality in their own organization?

The answer might just be to learn from our colleagues.

Learning and development teams around the world have already begun to implement video in numerous ways. In today’s corporate training environment, video plays a variety of roles, from standardizing onboarding processes and providing live product demonstrations to fostering social learning and coaching by subject matter experts. Some of the innovative ideas in use today come from experienced trainers, while others come from the employees themselves.

So just how are modern training organizations using video to support and scale their learning and development activities? Let’s take a look at some of today’s latest trends and evolving strategies.

14 Opportunities to Support and Scale Employee Training with Video

Improve the onboarding process
No matter who they are or how much experience they may have, every new hire will need time to get up to speed. While no two positions will require exactly the same onboarding process, video training can help make the learning curve more manageable for everyone.A well-planned onboarding video library can help you share much more information with your new team members than would be possible face-to-face, including cultural introductions, company tours, and organizational overviews.

Make basic skills training universally available
Every organization has its own way of doing things, from scheduling meetings and booking conference rooms to signing emails and making conference calls. Within a few months of their first day, these are the skills every employee knows as second nature.Yet those fundamentals aren’t always obvious to your new hire — in all likelihood, they’re used to someone else’s way of doing things, and often won’t know the right steps to take at your organization until they accidentally stray from the path. Here video can be a lifesaver, helping your new hire find the information they need to get the basics right.

Actually show how your product or service works
There’s a dirty little secret most organizations hate to admit — many of your people have at best a only passing understanding of how your products actually work. And likely even fewer can accurately describe how your customers use your offering, or how it differs from your competition’s. Especially for those organizations with technically or mechanically complex offerings, or those targeting a market their employees aren’t a natural part of — including virtually every B2B business out there — it’s just too difficult for a person to learn every last detail about what you do. Unless you show them.Recording and sharing product information and demonstration videos can provide that extra level of insight that helps an organization develop the best, most knowledgeable team. Today organizations are working to show everything about how their products and services work, with field videos, screen recordings, end-to-end walkthroughs, and more.

Break down organizational silos
Few businesses can credibly claim to have no silos in their corporate structure. Most of us know well where the org chart overlaps and where it doesn’t — and when teams don’t naturally cross paths from time to time, there is often little opportunity for employees to learn about what their colleagues on those teams are working on. And when teams don’t understand each other’s work, they tend to collaborate poorly (if at all).Cross-departmental training has sprung up as a solution to this issue — helping employees better understand how each part of the business functions by training them on the basics of each group. Video can be a simple tool to make rolling out a cross-training initiative more efficient and cost-effective.

Provide coaching for new management
More and more businesses are recognizing the impact of proper management training, adding new programs, mentorship opportunities, and coaching processes each year. But in an era where managers are more pressed for time than ever before, many organizations are finding that video can help ensure new managers get the opportunity to fully experience an organization’s management training.Supporting management training with video allows new managers to view each training course when it fits into their schedules, helping them take time to really engage with the content and better understand it. And with video, managers can instantly replay segments should they want to review a point for clarification. Video has even proven to be a valuable tool for traditional management training efforts as well.

Provide anytime, anywhere training for front-line employees
For many businesses, your front-line staff such as retail employees and customer service, are the face of your organization. This, however, can create a significant hurdle for those businesses, as the front lines can often be where turnover is greatest. Local managers across many industries are in effect always hiring — and for the L&D team, that means new hires may be starting anytime, anywhere, often without anyone more senior than the local manager to show them the ropes.To assist these often decentralized employees, learning and development teams are turning to video to provide a consistent training experience for all employees — and one that’s available anytime and anywhere, even on employee’s tablets and smartphones if needed.

Improve your sales enablement practice
Sales staff are among the busiest at just about any organization — all but the most engaging information may be lost in the shuffle of client visits, new business calls, and more. Further complicating issues, most sales teams are spread across a market — even around the world — hindering the company’s ability to bring the team together for a quick update or demonstration.Using video in sales enablement, of course, can help with that. For many sales enablement teams, video is more than a welcome helping hand, it’s creating a competitive advantage — boosting onboarding and training, enhancing communications, and attracting and connecting with prospects.

Ensure everyone has taken compliance training
Your ability to educate employees on the laws, regulations and company policies that apply to their daily job responsibilities is critical. And an effective compliance training program does more than just reduce regulatory and legal risk. It also helps foster a positive corporate culture built on accountability, integrity, and respectful interaction. Video training can be an especially effective way to cover delicate and important compliance issues, including emergency procedures, sexual harassment laws, and more. And not only does video provide an ideal medium for these topics, the technology can also help you ensure your employees are actually completing these essential courses. Video analytics included in many modern video platforms offer user-level detail, allowing your team to know whether an employee has viewed a video, and if they’ve watched it through to the end.

Expand the reach of your conferences
Even as remote training by video becomes commonplace, often there is simply no substitute for a live event. More and more organizations are finding that marquee events, be they internal-only conventions or industry-focused public conferences, are extremely valuable tools for sharing information, connecting employees with each other or the industry, and educating a large audience all at once.Attending these events can boost employee morale and engagement in a way that’s almost impossible to replicate during business-as-usual moments. But for oft-cited reasons of timing and budget, attendance is seldom possible for every event and every member of your team.When attendance isn’t possible, a video recording of the event can be the next best thing. Recording events — or even live-streaming them — can be a great way to share the excitement and insight gleaned from all those keynotes and breakouts, with anyone, anytime, anywhere.

Capture and share institutional knowledge
In today’s businesses, virtually everyone is a subject matter expert in something. Whether it’s how product architecture is drawn, how individual teams manage data, how leads are processed through CRM systems, or how the supply chain is organized, someone on your team knows the intricate details of how each and every part of your business actually works.Problem is, as noted by the New York Times, if you haven’t captured that knowledge, it literally walks out the door with your employees. The average business loses 12% of its workforce annually — those that haven’t documented their institutional knowledge may wake up to find it’s gone to work for the competition, and no one left has the answers. Video meets this potential crisis with a quick and easy solution — preserving and sharing the insights of your experts can be as easy as just pressing “record.”

Role play with video
Ultimately, much of an organization’s success lies simply in the way employees interact with customers and each other. Many businesses have invested lavishly in this area, scripting interactions, templating communications, hoping to standardize how the company presents itself — both inwardly and outwardly.Video role playing can run the gamut of formal to informal training. Many organizations are finding that simply recording their star employees in action can help to identify behavioral traits and actions that help them succeed.

Provide video-enabled coaching
From telemarketers and customer service reps to new managers and even professional athletes, there’s no shortage of evidence that recording and reviewing one’s performance with a coach can be a quick and effective way to diagnose issues and identify opportunities for improvement.Recording key employee activities for review can help professional coaches actually see where an employee is working at their best, and show employees exactly where and how they may be getting off track. Here video can serve as an objective witness, helping a coach to play back specific moments and offer feedback.

Capture knowledge shared in meetings
Often the information shared in meetings at most organizations can vary widely, from facts about a given project, to more open-ended concepts like organizational priorities and processes. This information can be enormously valuable as a reference for future meetings, as review material for employees who couldn’t attend in person, as part of the onboarding process for new hires, and for driving understanding and alignment with other teams across the organization.Meeting video creates a useful record of the hows and whys of past decisions, the ideas that were brainstormed, and the insights exchanged. Without the recording, this valuable information is often lost shortly after the meeting wraps up. With video, however, all the insights, decisions, and other important bits of information can be recalled anytime from any device. The team can return to the initial discussion to find all those ideas that haven’t yet been implemented and the insights they may have forgotten. This is why a growing number of organizations are making meeting recording a part of regular business rhythm, including project kickoff discussions, status update calls, engineering sprint reviews and retrospectives, and business scorecard reviews.

Capture knowledge shared in deliverable reviews
Meetings are certainly one key source of informal knowledge sharing. But there is another source of informal teaching – one that most organizations rely on to teach processes and quality expectations — deliverable reviews. These interactions are often little more than a manager sending an email or swinging by an employee’s desk with a pen in hand, making a few notes on the document, deck, or other deliverable, and offering ideas for improvement.But while the interaction seems small, the opportunity for learning is significant. Deliverable reviews teach employees the right way to create documents and other forms of communication that adhere to an organization’s standards. They teach format, structure, and content. They impart design expectations. They help employees come to know how the organization makes a case for change, shares data, delivers updates, and virtually every other aspect of getting work done.

Yet for all that value, the typical review is done in the moment — beneficial only to the employee who received it, and generally impossible to reference later. Video output reviews offer an alternative. With video, a reviewer can record the deliverable on their screen, as well as their onboard laptop webcam to capture their spoken feedback. Together, the recording can show what changes were made, specifically where the reviewer had feedback, and how the reviewer would like to see a new version modified — with minimal chance for miscommunication.

And because video can be saved and shared, a manager can provide recorded deliverable reviews to new team members as needed, giving that new person a real-world example of how to take on the task while saving the manager the time that would otherwise be required to repeat the information.

Why to invest on educational video

At Video40 we find a very interesting article posted on and written by Lucie Lapovsky that we will like to share with you on this blog entry, in the article titled ” online learning, what’s next?” Lucie stated the following:

“On-line learning today provides a quality alternative to on-the-ground courses. It offers students greater flexibility as to time and place as most courses are offered asynchronously, meaning students can take them at any time of the day or night. Most chief academic officers at colleges and universities were very skeptical of online learning when it was in its infancy, today, according to a recent survey, more than 70% of them now believe it is critical to their long-term strategy. The Chief Academic Officers find that the outcomes from distance education courses are equal to or better than those of traditional, on the ground, courses.

More than 5 million students or 25% of all college and university students are enrolled in distance education courses according to the National Center for Education Statistics. Eleven percent of students are enrolled exclusively in distance education courses while 14% are enrolled in some traditional and some distance education courses. Enrollments in online courses have been growing much faster in recent years at public and private institutions than at for-profit institutions which were the early adopters of this type of course delivery.

Almost all schools with enrollments of 5,000 students or more offer distance education/online learning courses and 80% of those with enrollments of fewer than 5,000 students offer distance education. At the smaller schools, these may be entirely on-line courses or a part of a traditional course. This data comes from the recently completed 2014 Survey of Online Learning conducted by the Babson Survey Research Group and co-sponsored by the Online Learning Consortium (OLC), Pearson and Tyton Partners.


Many institutions are adding distance education courses and programs to their portfolio of offerings to diversify their revenue streams. For others on-line programs are becoming profit centers. Many traditional schools partner with a third party to do many parts of their on-line offerings including marketing the courses and hosting them on their servers for a share of the course revenue. For some institutions, the addition of on-line programs has provided significant revenue with little or no financial risk.

MOOCs (massive open online courses) have not replaced either on-the-ground or on-line courses that charge tuition as some initially speculated when they were first introduced. Only 8% of higher education institutions currently offer MOOCs.  MOOCs offer access to a wide variety of courses from some of the best faculty and institutions in the country; many institutions which don’t offer MOOCs are incorporating them into their curriculum as they are free.  Some MOOCs are now adding charges for students who want certification of successful completion of the course.

On-line learning also provides traditional brick and mortar institutions with the ability expand their curriculum. It allows easy access to their students to new majors and more courses from other institutions during the traditional academic year.  This takes the burden off of institutions for providing as broad an array of courses as they needed to in the past and provides an opportunity for institutions to run their academic programs more economically. In addition, many traditional schools are offering more on-line courses so that students who wish to study abroad for a term can still get required courses from their home campus as well as during the summer when these students return home.

All will agree that the experience of taking a course on-line versus in a classroom is different and both types should continue to be offered. I predict that the day will soon come when we will not distinguish courses by their teaching modality and employers and others will not ask whether the program was on-line or in person. On-line courses will continue to expand access to education to those without the time or money to attend a traditional on-the-ground class as well as well as to those who prefer this modality.”


All of the above proves that when starting an online education program the first requirement will be to hire the best and most experience video production company, are you willing to rely on professionals? if so contact Video40 now!



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50 Video Marketing Stats


Video is taking over social media.

In our end of 2016 social media survey, 83 percent of marketers said they’d like to create more video content if they didn’t have restraints such as time and resources. We also found that 30 percent of marketers are looking to spend more time focused on Facebook video in 2017.

To help you make the fullest use of video marketing on social media and create a successful social media strategy for 2017, we’ve pulled together 50 of the most relevant video marketing statistics for social media marketers.

Did you know, for example, that Facebook video receives, on average, 135 percent more organic reach than a Facebook photo? Or that 73 percent of B2B marketers say that video positively impacts marketing ROI?

1. Trends

1) Online videos will account for more than 80% of all consumer internet traffic by 2020 (CISCO, 2016).

2) Over 8 billion videos or 100 million hours of videos are watched on Facebook every day (TechCrunch, 2016; TechCrunch, 2016).

3) 10 billion videos are watched on Snapchat every day (Bloomberg, 2016).


(Image from KPCB)

4) Video views on Twitter grew 220X from December 2014 to December 2015 (Twitter, 2015).

5) Periscope users have created more than 200 million broadcasts (Periscope, 2016).

6) Periscope users watch over 110 years of live videos every day (Periscope, 2016).


7) More than 500 million hours of videos are watched on YouTube every day (Business Insider, 2016).

8) Searches related to “how to” on YouTube grew 70% from 2014 to 2015 (Google, 2015).

9) More than 100 million hours of how-to YouTube videos were watched in North America in the first five months of 2015 (Google, 2015).

2. Marketers’ usage

10) 60% of marketers used videos in their social media marketing in 2016 (Social Media Examiner, 2016).

11) 14% of marketers used live videos in their social media marketing in 2016 (Social Media Examiner, 2016).


12) 73% of marketers plan on increasing their use of videos (Social Media Examiner, 2016).

13) 50% of marketers plan on using live videos. (Social Media Examiner, 2016).

14) 44% of SMB owners and marketers plan to spend money to promote their video content on Facebook in 2017 (Animoto, 2016).

15) 83% of marketers said they’d create more video content if there were no obstacles like time, resources, and budget (Buffer, 2016).

16) 43% of marketers said they’d create more live videos if there were no obstacles like time, resources, and budget (Buffer, 2016).


17) 1 in 4 marketers and SMB owners feel behind on video marketing (Animoto, 2016).

3. Video watching behavior

18) Videos up to 2 minutes long get the most engagement (Wistia, 2016).


19) 65% of people who watch the first three seconds of a Facebook video will watch for at least 10 seconds, and 45% will watch for 30 seconds (Facebook, 2016).

20) 55% of people consume videos thoroughly — the highest amount all types of content (HubSpot, 2016).


21) 85% of Facebook videos are watched without sound (Digiday, 2016).

22) More than 50% of videos are watched on mobile (Ooyala, 2016).

23) 93% of Twitter videos are watched on mobile (Twitter, 2016).

24) Half of 18- to 34-year old YouTube subscribers would drop what they’re doing to watch a new video by their favorite creator (Google, 2016).


4. Engagement

25) Facebook is rated as the most impactful social channel for video — 8.4X higher than any other social channel (Animoto, 2016).

26) A Facebook video receives, on average, 135% more organic reach than a Facebook photo (Socialbakers, 2015).


27) In an average week, YouTube reaches more 18+ year-olds on mobile alone during prime-time TV hours than any cable TV network (Google, 2016).

28) 43% of people want to see more video content from marketers in the future (HubSpot, 2016).

29) Native videos on Twitter drive 2.5X replies, 2.8X retweets, and 1.9X favorites than third party players (Twitter, 2015).

30) Videos are 6X more likely to be retweeted than photos and 3X more likely than GIFs (Twitter, 2016).

5. Live videos

31) People spend, on average, more than 3x more time watching a Facebook Live video than a video that’s no longer live (Facebook, 2016).

32) Facebook users comment 10X more on live videos than they do on regular videos (Facebook, 2016).

33) 80% of Lifestream’s survey respondents would rather watch live video from a brand than read a blog (Livestream, 2016).

34) 82% of Lifestream’s survey respondents prefer live video from a brand to social posts (Livestream, 2016).

35) Video of a live event increases brand favorability by 63% (Twitter, 2016).

6. Video ads

36) Captions on Facebook video ads increase video view time by an average of 12% (Facebook, 2016).

37) Snapchat video ads capture over 2X visual attention than Facebook video ads, over 1.5X than Instagram, and 1.3X than YouTube (MediaScience, 2016).


38) Snapchat video ads deliver over 2X the lift in purchase intent compared to TV, YouTube, Instagram, and Facebook video ads (MediaScience, 2016).


39) Snapchat video ads receive 5X more swipe up rate than average CTR on comparable platforms (Snapchat, 2017).

40) Twitter video ads are deemed to be 10% more relevant, 8% more favorable, and 8% less intrusive, compared to similar skippable pre-roll ads on publisher sites (Twitter, 2016).


41) Video ads are nearly 2X as memorable on Twitter than skippable pre-roll ads on premium sites (Twitter, 2016).


7. Purchasing behavior

42) 6 in 10 YouTube subscribers would follow advice on what to buy from their favorite creator over their favorite TV or movie personality (Google, 2017).


43) 4X as many consumers would rather watch a video about a product than reading about it (Animoto, 2015).

44) 4 in 5 millennials consider video content when researching a purchase decision (Animoto, 2015).

45) 70% of millennials are likely to watch a company video when shopping online (Animoto, 2015).

8. ROI

46) Companies which use videos in their marketing grow revenue 49% faster year-on-year than those which don’t (Aberdeen Group, 2015).

47) 76.5% of professional marketers and SMB owners are seeing results with video marketing (Animoto, 2016).

48) 73% of B2B marketers say that video positively impacts marketing ROI (Tubular Insights, 2015).

49) Having a brand logo in a video can increase purchase intent by 9% (Twitter, 2016).

50) Companies which use videos in their marketing enjoy 27% higher CTR and 34% higher web conversion rates than those which don’t (Aberdeen Group, 2015).

How will you be using video in 2017?

Wow, that’s a lot of video marketing statistics! Hope you are now pumped about video marketing and have found a tip or two (or 50) to improve your video marketing efforts in 2017.

How will you be using video as a part of your marketing strategy in 2017? We’d love to hear in the comments below.

Learn more about us at

Article credited to business2business

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7 successful trends of digital marketing in 2017


2017 has already started! And here it comes with its own digital marketing trends. Wipe up your whiteboard, hold a marker and start strategizing in accordance with the trends mentioned below:

1. Instagram ads boost the social commerce:

Have you ever bought something from social media? The customers nowadays prefer to shop online and browse the product on multiple platforms. The customers can simultaneously dig through your website and Instagram page. Therefore, the social and in-store shopping must be well-coordinated with each other.

The advent of Instagram ads has to boost up the popularity of social commerce. It allows the brands to promote their products through image or video with the help of CTA for example “Shop Now”. On click, the user will be directed to the official website.

2. The return of Chat Bots:

Do you remember the Microsoft Office’s assistant Clippy? Did you find it annoying? But, it was a real precursor rescuer that immediately popped out to help you find a specific word. Chat Bots have returned back with some twists!

• It allows you to order, pay and track the item delivery without going out of the social media page

• Engages intelligently with the customers

• Don’t require direct human presence

• You just need to message the brand just like your friends

• Strictly on-demand

Let’s have a look at the places it’s being used:

• Taco Bell and Domino – to allow hungry customers to easily find their way to food.

• Casper – to assist the insomniacs and night owls

3. The trending live video:

Are you aware of the term “Go live”? The live-streaming feature launched by Facebook in 2016 is continuing to take off in 2017. It’s not just limited to Facebook. Instagram, YouTube and Twitter (via periscope) have also jumped in to promote their live video offerings. These videos are becoming viral due to their in-the-moment content. It helps the brand and businesses to develop a connection with the followers. Live video is felt to be captivating and authentic as it appears extempore. The digital marketers can use live video streaming to extract the engagement of audience.

4. Wearable technology and smart devices:

Are you aware of “Apple iWatch” and “Google Glass”? It is one of the wearable technologies that are embracing the world nowadays. According to current statistics, there are more than 7.19 billion monthly active mobile devices in the world. Therefore, the need for mobile marketing has also increased.

These smart devices are the productive connection with the digital world. The devices are made to suit the user’s needs. It is also ensured that these devices are small and interactive to give a quality experience.

5. Snapchat Geofilters:

Are you a snapchatter? You must avail this enthralling feature of Snapchat. The trending Snapchat Geofilters are becoming increasingly popular. It’s a creative way to develop an image that will overlay the Snapchat video or image. The company can use it to create a logo or message to expose it to exponential amount of snapchatters. Moreover, it can be used for massive engagement with the clients.

6. Content Marketing:

The relationship between marketing and sales is also flourishing in 2017. Content is considered to be the most superior part of any online marketing campaign. The email, video or visual marketing are counted in content.

The content should be interactive, unique and of high-caliber because the brand reputation, brand awareness and its activation depends upon the content. Moreover, as the importance of high-quality content is rising rapidly, the demand for niche-based writers with subject expertise is also increasing.

7. Expiring Social Content:

Have you ever set your ugly picture for 1 second on Snapchat? Everyone does that! The content disappears in just 1 second and no one is able to view your entire picture. This revolution feature was introduced by Snapchat but, recently, Instagram also launched stories as the competitor to Snapchat. The time-bound content is becoming an effective way to advertise the brand.

There are many other digital marketing trends out there, but if you are looking for dive in video marketing please visit us at

How Small Businesses Can Win Big With Webinars

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Small business owners are expected to wear a variety of hats as they juggle multiple roles to build their bases.

However, there’s one role that may very well be the most important in 2017: the role of teacher.

Today’s businesses aren’t growing their bottom lines through in-your-face marketing and sneak tactics: they’re doing it through education.

Yet there is no one-size-fits-all approach to educating your audience, is there? From blogging and video marketing to case studies and white papers, understanding the ideal platform to engage your audience is enough to make anyone’s head spin.

Enter the recent rise of webinars, which have emerged as a flexible and robust solution for educating mass audiences. While webinars may have been seen as little more than an emerging platform in the past, recent data signals that webinars could be the not-so-secret weapon for modern businesses looking to leverage education.

Why Webinars are on the Rise for SMBs

Whether you’ve overheard the term or are completely unfamiliar with webinars, the concept is rather simple.

In short, webinars represent a modern take on traditional business seminars, presenting live (and sometimes prerecorded) video to teach attendees about a specific topic. Differing from traditional videos via YouTube, webinars encourage audience participation and questioning; likewise, webinars are oftentimes presented as exclusively valuable (such as Moz’s “How to Find Where Your Website is Leaking Money”) to build buzz.

According to a new report by ClickMeeting which analyzes over 550,000 webinars, the numbers don’t lie in regard to how much webinars are engaging modern audiences:

So, why all the buzz?

For starters, webinars represent an alternative to traditional content marketing. While there’s still plenty of power in blogging, the fact remains that today’s consumers watch more video than ever before. This is even true in the case of users on-the-go as ClickMeeting notes that 25 percent of webinar attendees watch via mobile devices.

Compared to traditional video channels such as YouTube, webinars are just as easy to digest; likewise, those who miss the initial viewing can watch their favorite presentations again and again.

Considering the length and legwork required to create a video lesson, webinars are a prime positioning tool for business owners looking to show off their knowledge. Think about it: if you’re the one taking the time and energy to go out of your way to teach your audience a thing or two versus your competitors, what does that say about your brand?

Beyond making your business stand out as a resource, the shareable nature of webinars also makes the platform a potential SEO goldmine as buzz-worthy presentations can garner lots of love in the form of links from attendees. Since every webinar requires an enticing email opt-in, list-building is an additional positive side effect of having a strong lesson on hand.

Webinar Best Practices

Much of the beauty of webinars comes in the form of customization: businesses can teach just about anything via presentation. That being said, what are the elements which make a winning webinar that scores new business?

Pick a Topic That Resonates With Your Audience

Webinars don’t require you to reinvent the wheel, but rather come up with a topic that’s going to get people talking. In other words, your business needs to present itself as a problem-solver whilst your webinar represents a snappy, one-stop solution.

Start with your audience’s pain points.

What keeps them up at night? What burning questions do they need to understand?

If you have the answers, chances are you have a webinar: from making money online to in-depth tech tutorials, just about anything is fair game if audience interest is there. Much of your success comes with how you present your lessons versus the webinars themselves: the more actionable (“Seven Foolproof Steps to Making Money Online”) or specific (“The Landing Page Tricks that Improve Conversions by 67 percent) you can get, the better.

ClickMeeting’s report notes that the average length of any given webinar sits just under one hour; therefore, make sure whatever you decide to discuss is indeed something you can speak on at length. After all, you never know what an attendee might ask of you.

Timing is Everything

The old adage “timing is everything” rings incredibly true for webinars.

For starters, consider again that most webinars don’t run for more than an hour. You must allocate your time efficiently while running your presentation. On one hand, you don’t want to bore your attendees with fluff and redundant information: on the flip side, a presentation that only runs for ten minutes will ultimately leave your attendees feeling short-changed.

In terms of timing, ClickMeeting notes that the middle of the week (Tuesdays, Thursdays and Fridays) between 10:00 AM and 2:00 PM are the ideal times to host your webinars. At a glance, this makes perfect sense. Focus is hard to come by at the bookends of the work week; meanwhile, lunchtime is the perfect setting for attendees to sit back and watch your presentation after the morning hustle.

Talk With Your Audience, Not At Them

Perhaps the biggest divide between webinars and traditional video is the interactive aspect. ClickMeeting notes that webinar features such as group chat, polls and Q&A represent prime options for keeping your attendees on their toes.

Think about your days as a student in the classroom. Which teachers did you enjoy more: the ones who forced you to sit for an hour while staring at the blackboard or the teachers who encouraged you to get up and move?

Remember: webinars shouldn’t be a passive experience for your viewers. The more engaged they are with your information, the more likely they are to stick around. This means frequent breaks for addressing questions and comments, coupled with perhaps a more detailed Q&A session post-presentation.

By treating webinars like an actual face-to-face presentation, you encourage your attendees to respond to your enthusiasm.

The Bottom Line

As video-based education is becoming the go-to solution for engaging audiences, webinars have established themselves as crucial components for modern small businesses. Showing off your knowledge is one of the most important yet overlooked aspects of standing out amongst the competition; likewise, businesses that teach their customers are more likely to build a sense of trust versus those that don’t.

Whether you’ve been curious about webinar platforms in the past or feel that you have a potential presentation in the back of your mind, there’s perhaps no better time than now to give it a shot.

Include Video in Your Hotel’s 2017 Social Media Marketing Plans.

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Visual content social media marketing speaks volumes and video is the most powerful storytelling tool your hotel can include in your 2017 social media marketing plans arsenal.

Through video, hotel digital marketers have a great opportunity to build guest loyalty, raise brand awareness, increase engagements and leverage your hotel’s place in this medium.

Video Marketing for Hotels

Trends are continuing to show that video marketing for hotels should have a significant role in your hotel marketing strategy and budget. Some recent Cisco predictions state that advertising spend is expected to grow by 31% in 2017 and, by the year 2020, 80% of internet traffic will be video.

■    500 million people are watching Facebook videos every day.

■    82% of Twitter users regularly watch video content on Twitter.

■    33% of tablet owners watch about an hour of video on their devices

■    28% of smartphone users watch a video on their devices at least once a day.

Hotel video message clear and relevant

Don’t forget to keep your hotel video message clear and relevant to your target audience. Videos can be incredibly engaging, helping you to build a bond between your hotel and your guest as well as be shared with people within your guest’s networks.

But video is not just YouTube anymore. The best place to share videos and gain exposure for your hotel is through social media channels like Facebook Live, Instagram stories, Twitter and Snapchat stories. Telling a story about your hotel, local attractions and/or staff through video will provide guests with good experiences that can make an impactful impression.

The new marketing is all about personalization and building relationships by offering a great guest experience. Hotels that focus on considerate and compassionate visual content marketing will touch guests’ hearts and minds every time. There is great potential for guests to make purchasing decisions based on the emotional connection they make with your hotel.

There is no special script. Stay one step ahead of the competition and use video to bring your message home to your guests and future guests. There is power in adding video to your social media marketing plans.

Medical Marketing in a Digital World: Content, Social Media, and Mobile


For healthcare professionals, the days of hanging your shingle and waiting for the ravages of flu season to bring in a steady supply of patients is over. Like every other business model out there, the healthcare field, from community clinics to famous national brands, finds itself in flux as it adjusts its marketing to reflect the expectations of an increasingly technologically adept and mobile patient pool.

Healthcare consumers today are as likely to google your practice from your parking lot as they are to google your reputation before they even pick up the phone to schedule an appointment. Your content marketing must therefore not only demonstrate relevance to the end user but also deliver it in digestible morsels and on-the-go.

With that in mind, what are the best strategies for healthcare organizations, doctors, and physician practices for marketing their services?

The following list may sound like industry buzzwords, but they are content and social media best-practices:

●     Quality content

●     Authentic engagement

●     Brevity, brevity, brevity

●     Mobile access

Relevance and the Art of Quality Content

Organic content. An increasingly jaded shopping public is at the heart of the move toward organic and relevant advertising and content. With a constant barrage of images, messages, and sound bites from billboards, radio commercials, and even from elevators, we tend to tune out the noise of incessant advertising.

Quality over quantity. Engaging customers and potential customers in a meaningful dialogue means placing quality over quantity, which translates into providing genuine service and eschewing the delivery of canned commercial messages that people purposefully ignore.

Relevant resource. Today, most consumers turn first to the Web when seeking out answers to health-related questions. Accordingly, under the right circumstances, the Internet is the ideal platform on which to build a public relationship based on the most private of matters. Perhaps it is the anonymity afforded patients as they explore what ails them before committing to potentially expensive treatment options; regardless, by featuring salient and actionable advice on a variety of helpful topics, your site becomes the go-to resource for trusted medical information.

But, be clear that online content is not medical advice. Offering expert advice on healthcare can be challenging. Of course, the best course of action is for a patient to make an appointment. However, people’s need for instant gratification is even stronger when they are thinking about their health or the health of a loved one. Be clear that you, as a medical marketer, doctor, or healthcare organization, are not offering advice on your website—that research and facts on your site are merely medical best-practices. Encourage readers to contact their physician to discuss their individual needs. Your attorney is a great resource for protecting your ability to engage with prospective patients online safely and conscientiously. By providing expert content, you resonate with your readership and can transform your practice from a random Google search result to a trusted resource in healthcare.

Social Media and the Art of Conversation

For those clinicians and office managers looking to define their “voice” when reaching out to prospective clientele, experience on social media platforms such as Facebook can be highly instructive. The personal and sharing nature of social media makes the platform an ideal avenue for healthcare professionals who want to establish themselves with an increasingly engaged consumer-base.

Genuine engagement. Industry experts note that one of the rising trends in healthcare is the growth and reliance on these social media forums in the engagement of prospective patients. Successfully generating positive buzz regarding your practice’s performance and services is a powerful influencer. One of the major advantages of this format is that it allows for the display of third-party endorsements. When casting about for a medical service provider, consumers react favorably when presented with positive feedback from patients who are just like themselves.

Draw from trusted help. As a healthcare provider, caring for patients is your first job. One of the most empowering things you can do for your medical practice is to learn when to delegate. Enlisting the services of a professional public relations firm or integrated marketing agency can help ease the time-consuming nature of social media. These skilled cadres of experts know the ins-and-outs of engaging a distracted public so you can get on with the important work of helping patients feel better. These marketing professionals should also know how to use analytical tools designed to measure the efficacy of your online efforts.

Plan your content. Develop social media and content posts in advance and use a posting tool such as Buffer or Hootsuite. By creating a content calendar, you can be one step ahead of cold and flu season, allergy season, or potential snow-shoveling-induced injuries or heart attacks. Provide useful information and plan ahead. That way, you can spend more time monitoring conversations and responding to inquiries you may receive through social media.

Absorbable Amounts of Information in Exciting Formats

Attention is fleeting. The axiom that “less is more” has never been truer than in the delivery of actionable bits of information designed to hook the reader’s attention and carry them through to the end of an article or other piece of content. According to scientists, humans’ attention span is now even less than that of a goldfish! In the last 15 years, our attention span has fallen from 12 to 8 seconds. So grab their interest, and be brief! People want the information they want without resorting to reading entire medical journals for an idea of their treatment options.

Micro-content. Brevity, therefore, should be your watchword. For example, marketers have perfected the art of the infographic, and your medical practice should be using infographics to create engagement. Easily processed bits of information, aimed at delivering the greatest amount of information in the shortest amount of time, is the goal of medical marketers trying to engage new patients using infographics.

YouTube it. YouTube is the second-largest search engine after Google. It’s not just something kids use to watch funny videos. In fact, short videos are one of the strongest growing marketing trends within the healthcare industry. Information, offered in short video bursts that are easy to share, is the cutting-edge of medical marketing.

If Mobil Content Is King, Then Local Focus Is Queen

Mobile-friendly. According to the Pew Research Center, nearly 80% of the top 50 digital news outlets in the United States report that the bulk of their online visitors originate from mobile devices, and, significantly, those consumers of information spent considerably less time reading the average article than their desktop-computer-based peers.

It’s cellular. With more than 2.25 billion people accessing the Internet via their cell phones, and one billion of those admitting that they only use their cell phones to access the Web, customizing your site so it looks great across every platform is a critical consideration in developing a responsive design that caters to user experiences. Having to squint, pinch, scroll, and zoom will quickly dampen the enthusiasm of even the most ardent of fans, so offering a clean layout that is tailored to the mobile platform eliminates the threat of dropped traffic owing to an increased frustration level.

Location, location, location. Consumers are likely to shop at local establishments. A whopping 62% say they share locally based advertisements to friends and family, so you can expect that the real estate axiom “location, location, location” will have increasing importance within the medical marketing as well.

Medical Marketing in the Digital Age

A sophisticated potential patient market is conducting its own research and engaging in online conversations prior to making any choices about which doctor to visit. Wouldn’t it be better to be in on the conversation?

For medical professionals, the new frontier of patient outreach is on the pages of social media, search engine results pages, and website content. And they will be rewarded by optimizing content to operate on mobile platforms, and delivering that content in easily absorbable packets of information and videos.

Finally, you might want to consider help from a professional marketer, whether in-house or as an outside resource, to help manage this brave new world of digital marketing.